Sensibility towards form and a desire to innovate and incorporate the most heterogeneous visual inspirations of the present world, have been Mutina’s features from its very beginning: now they develop further into a new program in which contemporary art is the absolute protagonist.

Mutina gives an articulated structure to its commitment towards contemporary art, making it a source of influence, experience and, above all, a territory of exchange.

Mutina for Art is multi-faceted ambitious project which includes MUT – a dedicated exhibition space within its headquarters – This is Not a Prize – an important prize awarded annually – and Dialogue, a programme of collaborations with artists, galleries and partners as well as international artistic institutions.

If the company’s production site is also symbolic of the birth of new ideas, it has been natural to imagine Mutina’s headquarters as an ideal space for dialogue between the artworks, the company’s identity and the people who daily carry it forward. Housed in a dedicated area inside the beautiful building designed in the Seventies by architect Angelo Mangiarotti, the exhibition space MUT is Mutina for Art’s backbone, representing a challenge and an alternative model in contemporary exhibition making. MUT will alternate monographic and thematic projects, presentations of new acquisitions, site-specific works as well as loans. Attention will be given to some of the most important figures on the international contemporary art scene as well as to young artists, with the aim of offering quality exhibitions within a living and lived context. Open to the world which surrounds Mutina and also to the public who can freely visit the shows, MUT wishes to convey the company’s passion and commitment to art. It also wishes to recognize that an investment in culture is not only an important means of communication, but also a way to boost the inner vision of those who support it.

This Is Not a Prize is an innovative format aimed at supporting and promoting the work of emerging artists. The recognition offered by Mutina marks the beginning of the company’s relationship with the chosen artist, which can develop according to the specific needs of his/her practice. Not merely an award, but Mutina’s commitment to accompany and sustain a future project – from an exhibition, to a publication, to the production of a new work. This Is Not a Prize rethinks the concept of the art award by creating flexible opportunities for artists and galleries and establishing a new dialogue between those who produce and those who create culture. In 2016 this special ”non-prize” was awarded during Artissima to artist Giorgio Andreotta Calò; subsequently Mutina sustained his project at the Italian Pavilion of the 57th Venice Biennale. The winner of This is Not a Prize 2017 will be announced on October 18th at the Grand Palais in Paris, during FIAC.

The Mutina for Art project is made up also by a versatile platform of contemporary initiatives aimed at accompanying the evolutions of the Mutina brand through itinerant artistic initiatives: the Dialogues. These collaborations will take shape through projects with artists, museums or institutions, as well as through site-specific works conceived for the future Mutina flagship-stores, with the aim of producing artworks which make experimental use of ceramics.

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