IF I SAY MUTINA
Our Video Manifesto
A video project that brings together all the designers from the Mutina team and marks a new direction for the company. A fresh aesthetic and eye to the future, towards new stylistic changes. The video, made in collaboration with AC Associates, corporate creative consultant, is intended to communicate what Mutina really represents, other than a brand producing designer ceramics, in the words of its designers. Mixing an unusual aesthetic with amusing copywriting based on ‘free association’, the interview becomes an inspirational discourse.