A talk with Lotta Agaton
24.03.21

A talk with Lotta Agaton

Photography by Erik Lefvander
Lotta Agaton works with styling and interior design from a multidisciplinary perspective. She founded the Danish magazine Residence as well as her own studio, Lotta Agaton Interiors, whose eclectic team is responsible for both creative direction and interior projects for public and private clients, focusing on functionality and on the human touch. She told us about how this field has been part of her life from a young age, the principles of the studio and her personal approach.
Lotta Agaton works with styling and interior design from a multidisciplinary perspective. She founded the Danish magazine Residence as well as her own studio, Lotta Agaton Interiors, whose eclectic team is responsible for both creative direction and interior projects for public and private clients, focusing on functionality and on the human touch. She told us about how this field has been part of her life from a young age, the principles of the studio and her personal approach.
A talk with Lotta Agaton
A talk with Lotta Agaton

When did you found Lotta Agaton Interiors? What is the history of the studio?

I have worked with interiors all my life, my father is an architect so I was born and raised in direct contact with this field. I started my career as an interior stylist and founded the Swedish interior magazine Residence. After working there for four years I founded my studio and that was about 15 years ago.

What principles does it pursue through its practice and distinctive approach?

We are doing almost everything that has to do with interiors. Since I have my history in styling, we still do a lot of creative direction for commercial clients, helping them with their visual identity in terms of images for catalogues and advertising, interiors for their showrooms and fair stands… I really love when all these parts are connected with the same expression. We also do a lot of full interior projects for both private and public clients, such as offices, hotels and restaurants, as well as property development projects.

What are the advantages of working with a multi-disciplinary team, spacing between different activities?

I think the big advantage is that we are strong in both interiors and styling. To me an interior, nor it is a space or an image, is not complete without the styling and the final touch. I always say that everything down to the smallest pin has to be perfect or it can ruin the complete interior.

How do you usually approach a new interior design project?

I do a lot of research and really try to understand the needs of the clients. My job is to give them what they didn’t really understand they needed, but then can’t live without.

A talk with Lotta Agaton
A talk with Lotta Agaton
I do a lot of research and really try to understand the needs of the clients. My job is to give them what they didn’t really understand they needed, but then can’t live without.
A talk with Lotta Agaton

What can never be missed within an environment?

Functionality, the human touch and warmth.

In addition to working with creative direction for branding and interior concepts, styling and interior design at the studio, you co-founded Residence Magazine. What is the common thread between all these activities? Is there one you feel particularly attached to?

I think to me it is all attached and I really approach all different areas the same way. It has to be functional, but I never compromise with beauty, and I love projects where we get to do everything down, till choosing the perfect toothbrushes for the bathroom.

Do you know Mutina? What strikes you the most about our company?

I have actually loved Mutina for so many years, I love the playfulness and the large collection of tiles in each design, so that you really can mix and match. That gives a bathroom, that can easily become sterile, a lot of personality and warmth. And I love all the 3D like tiles that are so useful in all areas.

Do you have a favorite collection? Why?

I love Brac by Nathalie du Pasquier, I would actually like to order samples and use them as props in still-lives (as well as Mistral by Barber & Osgerby). Apart from these, my all time favorite collection is Rombini by Ronan and Ewran Bouroullec.

A talk with Lotta Agaton
A talk with Lotta Agaton
I love projects where we get to do everything down, till choosing the perfect toothbrushes for the bathroom.
A talk with Lotta Agaton

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